ABSTRACT: Sanjai crackers are one of the specialties of Bukittinggi. Small and medium enterprises (SMEs) that produce food is pretty much, so that competition can not be avoided. To survive and thrive in these situations, attention to innovation is to be observed. This study aimed to explore the level of innovation effort crackers Sanjai Bukittinggi. The data collected will be analyzed primary and secondary. Primary data was collected through a questionnaire distributed to 52 respondents, interviews with relevant parties and make observations. Secondary data drawn from various relevant sources. Extracting a questionnaire containing information about the attempted innovation developed from research questionnaires Calantone, et al (2002) and Keskin (2006). Descriptive analysis showed that SMEs crackers Sanjai has to innovate in trying.
Keywords: Sanjai crackers, Sm all and medium enterprise s ( SMEs) , innovation
Penulis: Afifah
Kode Jurnal: jpmanajemendd120259
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