SEBUAH AGENDA PENELITIAN: MENENTUKAN FAKTOR-FAKTOR YANG MENYEBABKAN PERILAKU KONSUMEN MEMILIH DAN MEMPERGUNAKAN SKUTER MATIK

ABSTRACT: This article is a future research agenda for researchers in marketing. This article was formulated on the basis of notes and important facts found in the field. Facts where sales and market share to more extensive automatic scooter. Along with increased sales and  increased  market  share,  this  article  tries  to  explore  further  the  factors  that  cause the  behavior  of  consumers  choose  automatic  scooter.  It  is  interesting  where  the Indonesian  market,  including  market  times  are  difficult  to  change,  efficient  and economical  image  into realms  consideration  in every  decision  and  became  a  behavior so far

Keywords:  Perceived  Usefulness,  Perceived  Ease  of  Use,  Perceived  quality  dan Attitude 

Penulis: ANDI SETIAWAN 

Kode Jurnal: jpmanajemendd110132

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